The project design of the IQOS store in Madrid, Spain, was intended to create a space that would not only showcase the products available, but also provide a unique experience for consumers. Through the meticulously thought out interior concept design, the store was arranged to create a warm and inviting environment that encourages customers to explore the brand’s products.

Inspired by nature, the retail interior design was conceived with unique materials, in order to create an environment that transmits well-being and tranquility, with the main objective of making this store a pleasant meeting point for those who already use IQOS, but also for those who are not yet customers but are interested in this modern alternative. This store also includes an area conducive to relaxation, with chill-out design features and decorated with large modular sofas, creating a harmonious space while ensuring a bright and peaceful environment, very comfortable to be in.

In this store, a department dedicated to science was created, where customers can observe and interact for themselves with the differences between the vapor or aerosol released when heating tobacco and the smoke resulting from its burning. This provides customers with an educational and informative experience, allowing them to make an informed decision about using the brand’s products, creating a powerful environment where users can feel and experience the brand.

The retail design architecture for the project of the IQOS store in Madrid, Spain, was entirely designed by Gonçalo Silva Arquitetos, following the guidelines of Philip Morris’ global concept. Combining modern retail architecture techniques with interior concept design, the store provides a unique and memorable experience to customers.

The luxury architect’s studio is specialized in retail stores and building architecture, focused on creating suitable solutions for each customer’s needs and requirements.