Now, twenty-nine years after its first small room in the building, the iconic high fashion brand is opening a new boutique at the same address.

The project design for this new retail store was a true collaboration between the architects and the brand, with a focus on modern retail store architecture that would both honor the building’s heritage and provide a unique and immersive shopping experience for customers. Great care was taken to preserve and highlight the old elements of the building, such as the beautiful staircase and stained glass windows, while also incorporating elements of modern design.

The store is spread over three floors, each with its own distinct atmosphere and design style. At the lower level, the design takes a more industrial turn, with straight lines and a focus on exposing the techniques used in the construction of the space. The ceiling in particular showcases this industrial style, with the raw materials and construction techniques left visible for all to see.

The first floor is spacious and bright, decorated with light tones of pink and coral. The showcases and shelves are airy and open, and the floor is tiled with a design that draws on the Art Deco style so characteristic of the building. The large windows allow plenty of natural light to enter the space, creating a warm and inviting atmosphere that is both luxurious and welcoming.

The second floor, the Gallery, offers a different approach, with a more versatile space that is suitable for events and exhibitions. Here, the design is more minimal and adaptable, allowing it to be transformed to suit the needs of each event.

Throughout the store, artworks can be found on display, adding an extra layer of interest and inspiration for shoppers. These pieces are carefully chosen to complement the store architecture and interior design of the space and to capture the attention and imagination of customers.

In addition to the main retail areas, there is also a special tribute to Luxembourg. A pyramid of travel trunks with stamps and stickers from hotels in the country, taken from the archives of Louis Vuitton, stands as a unique and delicate expression of the brand’s connection to the place where the new boutique is. This display combines the art of travel with the country itself, providing a meaningful and memorable experience for shoppers.

The Louis Vuitton boutique is a stunning example of how modern retail store architecture can be seamlessly integrated into a building with a rich history and cultural significance. The project design for this store was executed with the utmost attention to detail and respect for the heritage of the building, and the architectural firm Gonçalo Silva Arquitetos partnered with the brand to conceive this location, resulting in a truly unique shopping experience.

The luxury architect’s studio is specialized in retail stores and building architecture, focused on creating suitable solutions for each customer’s needs and requirements.