The IQOS store in Taipei, Taiwan, was designed to provide customers with a unique and memorable experience while showcasing the brand’s products. The retail interior design was meticulously planned to create a warm and inviting environment that encourages customers to explore and engage with the brand.

Inspired by nature, the store’s retail design architecture incorporates unique materials that create an ambiance of well-being, making this space a meeting point for those interested in IQOS’s alternative products.

To enhance the customer experience, a science department was created, allowing customers to observe and interact with the differences between the vapor or aerosol released when heating tobacco and the smoke resulting from its burning. This educational and informative experience enables customers to make informed decisions about using the brand’s products, creating a powerful environment where users can feel and experience the brand.

The retail design architecture for the IQOS store in Taipei was entirely designed by Gonçalo Silva Arquitetos, following the global concept guidelines of Philip Morris. With 20 years of experience in retail stores and building architecture, the studio provides tailored solutions to meet each customer’s unique needs and requirements, ensuring speedy execution and rigorous project delivery.

The luxury architect’s studio is specialized in retail stores and building architecture, focused on creating suitable solutions for each customer’s needs and requirements.